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Social Media Manager Job Opening | Dusk News Pakistan

Location: Remote / Islamabad, Pakistan

Employment Type: Full-time / Part-time

About Dusk News Pakistan:

Dusk News Pakistan is a modern, independent news platform committed to providing accurate, impactful, and timely news on politics, society, culture, technology, and more. We believe in fearless journalism, highlighting the real stories of Pakistan. Now, we are growing our digital footprint, and we need a creative, strategic Social Media Manager to help lead the way.

Job Overview:

We are seeking a highly creative, organized, and news-savvy Social Media Manager to build, manage, and grow Dusk’s social media presence across platforms. This role requires someone who can balance real-time news updates with longer-term engagement strategies, blending journalism, social storytelling, and audience development.

Key Responsibilities:

Content Creation & Publishing

  • Develop, plan, and execute daily social media content (posts, reels, stories, polls, threads, etc.) across Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and emerging platforms.
  • Write engaging, newsworthy captions and headlines in line with the Dusk editorial tone.
  • Create simple graphics and short videos using tools like Canva, CapCut, or Adobe apps.
  • Repurpose website articles into bite-sized, social-friendly formats.

Community Management

  • Actively monitor, respond to, and moderate comments, DMs, and mentions to maintain a positive, professional community.
  • Engage with readers, journalists, public figures, and partner pages to build brand visibility.

Growth & Analytics

  • Monitor social media performance using analytics tools (native platform insights, Google Analytics, etc.).
  • Prepare weekly/monthly reports highlighting growth, engagement, traffic referrals, and key wins.
  • Recommend and execute growth tactics like collaborations, trending hashtags, contests, or AMAs (Ask Me Anything).

Strategy & Trends

  • Develop and update a content calendar in collaboration with the editorial and marketing teams.
  • Stay up-to-date with news cycles, pop culture, and digital trends to make Dusk’s social media timely and relevant.
  • Identify viral moments and opportunities for Dusk to join conversations authentically.

Campaign Management

  • Support special campaigns (e.g., elections, major events, social issues) with creative ideas and execution.
  • Coordinate paid social ad campaigns if needed (basic knowledge is a plus).

Required Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, or a related field.
  • 2–4 years of proven experience managing brand or news media social media accounts.
  • Strong writing and copy-editing skills, particularly in news/media style.
  • Experience with social media management tools like Buffer, Hootsuite, Later, or native platform schedulers.
  • Familiarity with photo and video editing tools (Canva, CapCut, Adobe Creative Cloud, etc.).
  • Solid understanding of platform-specific algorithms, especially Facebook, Instagram, and X (Twitter).
  • A good eye for visuals, understanding how images, videos, and text perform differently on each platform.

Preferred Skills:

  • Prior experience working in news media, digital publications, or a newsroom.
  • Basic knowledge of SEO and web traffic metrics.
  • Experience with meme culture, reels, shorts, and viral formats.
  • Ability to work under tight deadlines, especially during breaking news events.

Personality Fit:

  • News junkie with a creative mind.
  • Highly organized but flexible with changing priorities.
  • Collaborative but can work independently.
  • Quick thinker and proactive in problem-solving.
  • Strong sense of ethics and journalistic responsibility.

What We Offer:

  • Competitive salary based on experience.
  • A dynamic, startup-like newsroom environment.
  • Opportunity to build and shape the digital voice of an emerging national platform.
  • Learning and growth opportunities in digital journalism, marketing, and audience building.
  • Work with a passionate team committed to making a difference through journalism.

How to Apply:

Please send your updated CV, a short cover letter (optional but preferred), and links to any relevant past work (social media accounts you have managed, campaigns you’ve run, sample posts, etc.) to careers@dusk.com.pk.

Subject line: “Application for Social Media Manager – [Your Name]”